Last year American insurance company Allstate launched an print ad campaign with the slogan “Being visible should never leave you feeling vulnerable” featuring a gay couple holding hands.
This year they up the anti by using this commercial which features a… well, their metaphor for being visibly gay is having an engorged hand. The rather confusing image aside, I’m loving the song and the commercial.
It’s also great to see even more companies openly courting the gay dollar and not trying to subliminally try to advertise to us but publicly insist that they’re not.
You can download both the original version and a remix of the song at the Allstate page.